Marketing is always harder for small businesses in comparison to well-established ones. Let’s face it, starting a business is a challenge. Putting your business products or services out there can be a challenging task. Manpower and financial hurdles can be faced by small businesses. This also applies to medium-sized businesses.
SMB marketing is the key to dealing with the marketing challenges faced by SMBs. They help with SMBs with cost-effective ways to operate in harsh business environments. So, have you already embarked on the implementation of an SMB marketing strategy? Here are 8 proven SMB marketing strategies that will work for you:
1. Setting A Goal
You need to have a goal for you to start marketing your business effectively. What do you want for your business? Where do you see your business in 5/10 years from now? You need to set a realistic and attainable goal for your business that can be accommodated by a reasonable budget.
You also need to align these goals with your business budget. Don’t overstretch yourself with a huge budget that isn’t realistic. Be practical with your goals and budget.
2. Capitalize On Google’s Local Offerings
Make sure you take full advantage of local offerings on Google. Google is the largest search engine out there. Why not take advantage of that?
An online presence can be vital for the growth of any SMB. A Google My Business account is important for any SMB. This is a powerful tool for businesses that are targeting local customers. This account gives you control over the information about your business while online including your business phone number, address, hours of operation, and website.
3. Choose Social Media Platforms Wisely
Having social media accounts on all platforms may be the way to go. But for an SMB, you may not have adequate personnel to manage every account. Be wise and focus on platforms where your target audience mainly is.
Let’s say, would a plumber really meet many of his or her target audience on SnapChat? You’d rather have a fashion blogger on such a platform. Ensure you analyze platforms in which you have lots of engagements. By going for the right platforms, you can grow your traffic and get more clients.
4. Content Marketing
Long term results can be realized through the adoption of content marketing. This SMB marketing strategy is ideal for you if you have a tunnel vision for your business. You need to create content that’s relevant, valuable, and consistent.
This content needs to be targeted to your audience using relevant keywords. Content marketing isn’t just about blog posts, it also includes podcasts, videos, and much more. Remember, patience is key when it comes to content marketing.
5. Email Marketing
You can easily create connections with your audience through email marketing. This strategy can help you build loyalty. This is best achieved when customers subscribe to your feed through submitting their email addresses. You should send them sales, events, and promotional notifications.
Who wouldn’t want to rank on the first page of Google? SEO can help your website rank highly on Google when you use certain keywords or phrases. You need to find out what your target audience is looking for while on Google.
SEO can help drive unpaid organic traffic to your business. A lot of traffic can be driven to your business if SEO is done in the right way. This, however, isn’t a one day’s job. It’s a longterm strategy.
Blogging can help create brand awareness. It is an effective SMB marketing strategy to showcase your products or services. A blog can be filled with lots of information about your business. This helps create interest and drive traffic to your business.
8. Stand Out
Don’t be like everyone else in your niche. Show your target audience what sets you apart. Brand your business to help create an impression. Don’t forget to advertise this brand thereby spreading awareness.
Small and medium businesses usually face many hurdles. SMB marketing strategies can help these businesses gain a competitive edge over well-established firms. The 8 strategies discussed above will work for you if they are effectively implemented.