How Does it Work?

Digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers.

What Are Its Benefits?

Having a strong digital presence will help you in multiple ways. It will make it easier for you to create awareness and engagement online.

Learn the Strategies

Be aware, the digital marketing scene is ever changing. Podcasts and bloggers declare a tool or technique effective for one week and dead the next.

What is Digital Marketing?

The Top 5 Benefits Of Digital Advertising For Small Businesses

As a small business owner, you certainly recognize the importance of your advertising budget. It's important to recognize the role of digital advertising in the growth of your company. What are the advantages? Here are the top 5 benefits of digital advertising for small businesses.

Digital marketing is as efficient as it is effective. In other words, there are many low-cost strategies that can provide the results you are looking for. When looking to compete, especially with larger businesses, cost efficient advertising certainly helps. Let the big businesses take on television ads. As a small business owner, you can think outside the box and save some money.

Another advantage to digital advertising is that you can make measured moves. Marketing campaigns can be tailored to your needs, and it's also easy to track and measure results. Did you know that you can even track leads? This is very helpful and a big advantage over traditional advertising.

In fact, all metrics of a digital marketing campaign can be tracked and monitored. And this should tell you that another advantage to this type of advertising is that you're better able to target the right audience. When you target your customer base efficiently, your conversion rates are going to be better. This means saving money, and it of course means more sales.

Traditional marketing is all about targeting a much larger audience without the extra tailored tweaks that digital advertising puts in your corner. Think about PPC campaigns and how you can target specific keywords, tailoring your advertising efforts to specific audiences that are searching for certain types of products and services.

Now it's time to think outside the box. How do people start searching for products to buy? They may or may not end up at the store, but more often than not, the journey starts with the search engines. Whether people make the purchase online or not, they often start searching for products online. That is where you have the advantage when it comes to digital advertising.

If you can get your business in front ot those people first, then you have just won. Then it will be up to you to convert the sale. Think about all the innovative ways that you can use digital marketing to get your small business in front of prospective customers.

When you are competing with larger businesses online, customers don't necessarily know that you have started at a disadvantage. The online world in general helps you compete with larger companies, and that is yet another advantage of digital advertising.

It's also easier to make changes to your digital marketing campaigns. That's not the case when it comes to many forms of traditional advertising. It's important to be able to make these changes after you find out what works and what doesn't. And those small changes can also simply improve your ability to reach all of your target audience and convert inquiries to sales.

Think about social media campaigns and how easy it is to make simple changes. The same goes for SEO campaigns. The fact of the matter is that if you want your conversion rates to improve, you can certainly count on digital marketing when it's done correctly. It's not a fool proof plan so to speak, but the advantages are quite clear.

As a small business owner, you want to make budget-conscious decisions. Do be sure that you vary your strategies, and don't be afraid to pull the plug on something that isn't working. Every business is different, and you can always try out new campaigns. The point is that digital advertising provides many advantages that do not need to be overlooked.

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Ten Creative Website Marketing Strategies For Entrepreneurs

Businesses are now in competition to get the most out of their online customers. In this digital age, entrepreneurs now have websites where they sell their products and services. Websites ensure that they are well-positioned online.

Website marketing can help entrepreneurs beat their competition. Through the use of creative website marketing strategies, website traffic can be increased. These strategies also help in website promotion. Entrepreneurs need to implement the following 10 creative website marketing strategies for them to realize their goals:

1. Being SEO Friendly

SEO needs to be readily adopted by business owners. This is because it can work wonders for virtually any website. Your website can be easily discovered through the implementation of SEO. Through the adoption of a strong SEO strategy, an increase in traffic can be witnessed. Ensure that your keywords lead to conversions rather than just traffic.

2. Develop A Useful Online Tool

A lead magnet can help you get people’s contact information. Rather than buying an email list, you need to create a tool that will interest people as well as benefit them. People should freely give you their information. A guide, an ebook, a coupon code, and many more tools can help you capture direct leads.

3. Join Facebook Groups

You need to find your audience first for you to connect with them. Join groups where your target audience is. Provide insightful comments on any queries they have. Don't forget to promote your website while doing so.

4. Incorporate Interactive Content

Interactive content can help you with marketing your website. Why not add images, an infographic or a video to your content? Visitors to your site will share content that they love and enjoy. For optimal conversions, don't forget to add robust calls to action to your content.

5. Create Great Content

Entrepreneurs need to have great content. You need to exercise great care when developing your website's content, more so for written content. Your content needs to be captivating. A potential customer should purchase your products or services after reading your content. Great website content needs to be interesting, continuous, and consistent.

6. Capitalize On Existing Frameworks

You don't need a fancy or complex website. This is mainly for startups and small businesses. As an entrepreneur, you need to understand your website's purpose. You should make your site more accessible and faster using existing frameworks. You can save lots of marketing costs by embarking on this.

7. Develop A Conclusive FAQ Page

Every business longs for a top-of-the-funnel marketing strategy. By having your FAQ page, great service is provided to your site's visitors. A FAQ page provides the needed transparency within your website. They can now turn into actual customers once they've trusted you. Always provide clear and honest answers on your FAQ page.

8. Use Images Optimally

People love sites that load fast. As part of your creative website marketing strategies, why not implement that? You'll enjoy more traffic by optimizing your images. This can be accomplished using several tools.

Also, remember to keep image sizes small. More time is taken to load a large image. Google also doesn't favor slow page speed.

9. Adopt Engaging Videos

Use videos for your site if you are in for creativity. To produce engaging videos, you need to incorporate them in your blogs. These videos can be hosted on sites such as Vimeo or Youtube. Your videos then need to be embedded in your website.

10. Become A Guest Writer

For this to work for you as an entrepreneur, you have to be an expert in your niche. Get in touch with reporters or writers within your niche to find out whether they will accept your content. Traffic to your website can increase when your content is published in a media outlet or a leading website in your niche.

A website is important for any entrepreneur. It can help you reach out to many people and grow. You need to adopt the discussed creative website marketing strategies to help you as an entrepreneur and your website.

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8 Proven SMB Marketing Strategies That Will Deliver Results

Marketing is always harder for small businesses in comparison to well-established ones. Let's face it, starting a business is a challenge. Putting your business products or services out there can be a challenging task. Manpower and financial hurdles can be faced by small businesses. This also applies to medium-sized businesses.

SMB marketing is the key to dealing with the marketing challenges faced by SMBs. They help with SMBs with cost-effective ways to operate in harsh business environments. So, have you already embarked on the implementation of an SMB marketing strategy? Here are 8 proven SMB marketing strategies that will work for you:

1. Setting A Goal

You need to have a goal for you to start marketing your business effectively. What do you want for your business? Where do you see your business in 5/10 years from now? You need to set a realistic and attainable goal for your business that can be accommodated by a reasonable budget.

You also need to align these goals with your business budget. Don't overstretch yourself with a huge budget that isn't realistic. Be practical with your goals and budget.

2. Capitalize On Google's Local Offerings

Make sure you take full advantage of local offerings on Google. Google is the largest search engine out there. Why not take advantage of that?

An online presence can be vital for the growth of any SMB. A Google My Business account is important for any SMB. This is a powerful tool for businesses that are targeting local customers. This account gives you control over the information about your business while online including your business phone number, address, hours of operation, and website.

3. Choose Social Media Platforms Wisely

Having social media accounts on all platforms may be the way to go. But for an SMB, you may not have adequate personnel to manage every account. Be wise and focus on platforms where your target audience mainly is.

Let's say, would a plumber really meet many of his or her target audience on SnapChat? You'd rather have a fashion blogger on such a platform. Ensure you analyze platforms in which you have lots of engagements. By going for the right platforms, you can grow your traffic and get more clients.

4. Content Marketing

Long term results can be realized through the adoption of content marketing. This SMB marketing strategy is ideal for you if you have a tunnel vision for your business. You need to create content that's relevant, valuable, and consistent.

This content needs to be targeted to your audience using relevant keywords. Content marketing isn't just about blog posts, it also includes podcasts, videos, and much more. Remember, patience is key when it comes to content marketing.

5. Email Marketing

You can easily create connections with your audience through email marketing. This strategy can help you build loyalty. This is best achieved when customers subscribe to your feed through submitting their email addresses. You should send them sales, events, and promotional notifications.

6. SEO

Who wouldn't want to rank on the first page of Google? SEO can help your website rank highly on Google when you use certain keywords or phrases. You need to find out what your target audience is looking for while on Google.

SEO can help drive unpaid organic traffic to your business. A lot of traffic can be driven to your business if SEO is done in the right way. This, however, isn't a one day's job. It's a longterm strategy.

7. Blogging

Blogging can help create brand awareness. It is an effective SMB marketing strategy to showcase your products or services. A blog can be filled with lots of information about your business. This helps create interest and drive traffic to your business.

8. Stand Out

Don't be like everyone else in your niche. Show your target audience what sets you apart. Brand your business to help create an impression. Don't forget to advertise this brand thereby spreading awareness.

Small and medium businesses usually face many hurdles. SMB marketing strategies can help these businesses gain a competitive edge over well-established firms. The 8 strategies discussed above will work for you if they are effectively implemented.

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How Does SEO Work For Small Businesses

Search engine optimization is a process where you improve the organic rankings of a particular website for particular keywords in the search engines such as Google. For example, if you have a website that is about dogs and you have a page that reviews different dog foods, you can do SEO so that page ranks on the first page of Google for keywords such as "dog food reviews", "best dog food" etc. The higher your page ranks in Google and other search engines, the more traffic or visitors you will get. This is highly effective, especially if you sell dog food on that page. The more visitors you get, the more people will convert into buyers. For example, if you only get 50 people visiting the page every day and your conversion rate is 10%, then only 5 people will buy dog food. However, if you use SEO to increase your search engine rankings and you now get 200 people visiting that page per day, then you will likely get around 20 people buying dog food. So, once you understand this well, you can easily see how valuable SEO is for small businesses.

SEO can help you to get thousands of new and targeted visitors to your website every day which can greatly boost your business. It is a digital marketing strategy that is extremely affordable especially when compared with other forms of getting traffic. For example, when compared to paid advertising, SEO always wins because it doesn't cost much and you will be able to get lasting traffic that will continue visiting your site, many months and even years after you've stopped doing SEO. However, with paid traffic, you will only get the traffic that you pay for. So, if you stop paying for traffic, then your traffic will go down to 0.

Now, it is best that small businesses add SEO to their marketing strategy, especially if they want long term growth. SEO not only gets you traffic but it is also great for your branding. When you do SEO and get your business ranked number one on Google, then this will provide a positive branding effect. Many people go to Google first when looking for businesses and by being number one, most people will see your business as being the better business to purchase from. It will also increase the popularity of your brand and you will soon have many loyal customers who keep returning. This is the goal of most businesses; to have loyal customers that always keep coming back.

In order to do SEO, you will have to focus on the on page elements of your website as well as the off page. This means figuring out your keywords and then optimizing each one of your pages for relevant keywords. On page SEO has become more complicated over the years and its not just about keyword density. You now have to ensure that you use your keywords and related keywords in the most important parts of each page such as the title, URL, headings etc. Also, you will need to ensure that your entire website is fast and it doesn't have any errors or elements that would cause bad user interactions.

Off page SEO refers to backlinking which is also a bit tricky. Google is quite quick to penalize unnatural looking links or any hints that you're buying links. So, you need to be very careful where you build your links and you have to strive to have a natural backlink pattern.

To wrap things up, we have just looked at how important SEO is for business and a few quick tips on how to get started with it. So, be sure to implement SEO on your site so you can enjoy the immense benefits that will move your business forward.

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About Us

Welcome to our blog where our mission is to advance the practice of digital marketing. We offer digital marketing strategies and tools to help businesses in boosting traffic and making the conversion to boost sales.


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